LOS ANGELES, CA — March 28, 2023 — Village Roadshow Pictures (VRP), has announced an innovative distribution strategy for the UK release of HEATHERS: THE MUSICAL, extending the value of VRP’s recent live capture of the beloved West End production. VRP has partnered with Kaleidoscope Home Entertainment for the first of its live event-style releases.
The series of events will premiere on March 28th and continue through May 6th with the live-captured hit musical to play on more than 320 screens across the UK and Ireland. In addition to screening the musical, each event will feature a bonus 10-minute special entitled Behind the Scenes at The Other Palace, named for the venue where the musical was filmed in 2022 as a Roku Original for the North American market. Sky VIP also ran a preview screening on March 21st in 30 Vue cinemas across the UK.
Jason Buckley, Village Roadshow Entertainment Group’s EVP of Worldwide Sales and Distribution said, “We are thrilled to bring this beloved story and these phenomenal performances to a wider audience. As we continue to develop and demonstrate the success of such innovative release strategies, we look forward to bringing this and other premium content to regions around the world.”
Adam Sergeant, COO, Kaleidoscope Home Entertainment: “Kaleidoscope is highly experienced in delivering premium content, such as Heathers, to audiences through one-night only and special preview theatrical events. We have created exclusive bonus content to sit alongside the feature, available only for the UK theatrical market, and audiences are extremely excited to have the opportunity to experience this wonderful hit musical in a different format and setting. Ticket pre-sales have been superb. We look forward to further collaborations with the Village Roadshow team to come.”
HEATHERS: THE MUSICAL is directed by Andy Fickman, with book, music, and lyrics by Kevin Murphy and Laurence O’Keefe produced along with VRP and Bill Kenwright’s BKStudios. Before being filmed in 2022, the stage musical started its U.K. journey at The Other Palace in 2018. After growing from cult hit to box office record-breaker, the production transferred to the Theatre Royal Haymarket for a sold-out limited run later that year. In 2021, it returned for another successful season, as well as a concurrent U.K. tour, before transferring back to The Other Palace, where it continues to break records.
HEATHERS: THE MUSICAL tells the story of high school nobody Veronica Sawyer, whose dreams of popularity start to come true when she is taken under the wings of three beautiful and impossibly cruel Heathers, until mysterious rebel J.D. shows her the deadly consequences of being somebody. The production is based on characters from the iconic 1989 cult classic, HEATHERS, which is now part of the extensive IP library of VREG parent company Vine Alternative Investments.
The DVD and Blu-Ray special edition of HEATHERS: THE MUSICAL are available for preorder now, and will be released alongside the digital release on June 5th.
About Village Roadshow Entertainment Group
Village Roadshow Entertainment Group is a leading global entertainment company building premier, content-rich businesses in the entertainment industry. VREG employs innovative strategies to produce, acquire and deliver intellectual properties with timeless appeal, while maximizing group-wide strategic and operational efficiencies. VREG is the holding company of Village Roadshow Pictures and Village Roadshow Television, whose most recent projects include “Capital One College Bowl” for NBC. Under its leadership by Vine Alternative Investments, Village Roadshow Entertainment Group diversified its portfolio to include financing and producing projects across multiple formats including film, television and digital.