BEIJING, China (April 20, 2015) – Village Roadshow Pictures Asia (“VRPA”) and Beijing Hairun Pictures (“Hairun”) announced today that they have entered into a strategic film production alliance and unveiled an initial slate of five feature films. Ms. Ellen Eliasoph, President and CEO of Village Roadshow Pictures Asia, and Mr. Liu Yanming, Chairman of Hairun Media & Entertainment Group Ltd. and its film production arm, Beijing Hairun Pictures Co., Ltd., made the announcement today at the Beijing International Film Festival’s “Signings” event.
VRPA and Hairun have entered into a long-term partnership in the joint development, financing, production and distribution of feature films. Their joint projects will initially consist of Sino-foreign co-productions with plans to also co-finance and co-produce English-language content in the near future.
Mountain Cry, the companies’ initial joint project, originated at last year’s Beijing International Film Festival “Pitch and Catch” event where it was selected from among over 240 submissions for the “Top Commercial Potential” award. The film has been fast tracked and is currently in post-production. The partners unveiled Mountain Cry’s teaser poster along with exclusive footage earlier this week at the Festival’s “Young Talent”
Eliasoph and Liu today confirmed they will start production in 2015 and 2016 on the following four projects: IPO, a fast-paced contemporary drama depicting the dark underworld of China’s booming financial markets; My Other Home (working title), a biopic of Stephon Marbury, the ex-NBA player who came to Beijing in 2011 and transformed both himself and his Beijing pro team into champions – featuring Stephon Marbury playing himself in the film; a licensed Chinese remake of the 2013 Korean suspense thriller Hide and Seek; and a licensed remake of a recent Hollywood police thriller.